The Profit Engine for financial publishers

I'll Find at Least $25,000 Hiding in Your House File and Put an AI Employee to Work Bringing It In... or Your Money Back

First I find exactly where the money is. Then I build AI employees that work 24/7 to bring it in. Live in about two weeks, from $2,500.

That's my AI front desk. It books you a time with me.

Rather type? Ask Joshua AI anything about the Profit Engine.

Questions first? Read the answers.

Joshua Boswell, founder of Strahes Consulting

Trusted by

  • Corel
  • Sony
  • Google
  • Toshiba
  • Microsoft
  • General Motors
  • Collectorz
  • Agora
  • AWAI
  • StreetAuthority
  • Weiss Research

Your house file already holds the money. It's waiting to be worked.

Declined rebills. Cancelled members. Expired trials. I've been hired to consult with over 317 companies, from Sony Media to St. Jude. Every single one had unrealized profit, and needed three things to get it.

  1. Discovery to find the profit.
  2. A plan to go get it.
  3. The systems and manpower to get it done.

But most owners are too busy to pin down #1 and #2. So they bolt AI onto #3... and get mediocre results faster, for more money.

We find the profit, make the plan, then deploy ASIEs to get it done.

What's inside your Profit Engine

  • Your Profit Roadmap. We identify your top 3 unrealized profit opportunities, ranked by what each one is worth.
  • 80/20 System Design. A step-by-step plan to go get that money, built around how your business really runs.
  • ASIE Built and Deployed. We don't just consult. We deliver your AI system and all the training needed.

25 years of finding money companies missed

Found in their marketing and operations.

  • St. Jude

    $22 to $34

    Average gift.

  • TechnicalLead

    $20K to $300K+

    Monthly revenue, after a 90% drop. We rebuilt the pricing and the offer.

  • Collectorz

    $3M to $15M

    In 24 months.

  • Corel

    $24M campaign

    With a 29.4% buy rate.

"They got to the root of problems we didn't even know we had."
Conrad Feagin, CEO, TechnicalLead
"Joshua... immediately tripled his client's business in less than three months."
Perry Marshall, author of 80/20 Sales and Marketing
"I wish we could hire you as one of our national sales guys. The way you word stuff, and the results we're getting, is just incredible... some of the best I've seen."
Gordon Braun, Toshiba

What's an ASIE?

Autonomous Super Intelligent Employee

An AI employee that does one job well, 24/7. Like...

  • A billing rep who works every declined rebill.
  • A win-back rep who calls members who cancelled.
  • A list keeper who flags every hard bounce.

Dozens more to choose from

Hear one at work

Call (832) 430-6855 right now

That's my AI front desk. It books you a time with me.

How it works

Your Profit Engine, up and running in about two weeks.

  1. Discovery.

    You, me and your key people walk through how the business really runs and dig into your real numbers.

  2. Deep 80/20 planning.

    We focus on billing, retention and the house file, find high-leverage ways to capture your unrealized profit, and map it out in your Profit Roadmap.

  3. Build and launch.

    We build and deploy your first ASIE so you see results right away.

What I need from you

  • Between 30 minutes and 3 hours of your time in all. That's an interview, usually 30 to 45 minutes, and a walkthrough of your Roadmap when it's ready.
  • Short conversations with a few of your key people, like whoever runs customer service, billing and your email list, only where they help. Your editors can stay on their research.
  • Read-only access, where possible, to the whole business, like your billing and fulfillment reports, your declines, refunds and chargebacks, your promo and email results, your financials and the scripts your service team works from. We never store card data. Payments stay in your own billing system. A non-disclosure agreement keeps all of it confidential.
  • Nobody on your team has to build or maintain anything.

Pick your Profit Engine

Every option includes your Profit Roadmap and the build. Your Profit Roadmap decides where each ASIE works.

  • 1 ASIE

    $2,500

    On your #1 opportunity.

    • Discovery with you and your key people
    • Your Profit Roadmap, your top 3 opportunities ranked by what each one is worth
    • 80/20 System Design that fits your operations
    • 1 ASIE built and deployed on your #1 opportunity, with all the training needed
    • Backed by the 10x promise

    $1,250 to start

    $1,250 on delivery

  • 2 ASIEs

    $5,000

    On your top two opportunities.

    • Discovery with you and your key people
    • Your Profit Roadmap, your top 3 opportunities ranked by what each one is worth
    • 80/20 System Design that fits your operations
    • 2 ASIEs built and deployed on your top two opportunities, with all the training needed
    • Backed by the 10x promise

    $2,500 to start

    $2,500 on delivery

  • 3 ASIEs

    $7,500

    Biggest jump, shortest time.

    • Discovery with you and your key people
    • Your Profit Roadmap, your top 3 opportunities ranked by what each one is worth
    • 80/20 System Design that fits your operations
    • 3 ASIEs built and deployed on your top three opportunities, with all the training needed
    • Backed by the 10x promise

    $3,750 to start

    $3,750 on delivery

Your fee carries forward. Add more ASIEs within 60 days of your Roadmap and every dollar you paid counts toward them.

Hosting runs about $100 to $500 a month after delivery.

Terms. Start with a 50% deposit, refunded if we miss 10x. The other half is due on delivery. Pay by card here, or email hello@strahes.com to pay by ACH or invoice.

Not sure how many you need? Count the gaps you already know about... declined rebills, cancelled members, expired trials.

Call (832) 430-6855. My AI front desk will work through it with you and book you a time with me.

Rather type? Ask Joshua AI anything about the Profit Engine.

Download this page as a one-page PDF

My promise to you

If we don't find 10x your Profit Engine fee in unrealized profit opportunities, you get every dollar back.

You pay half to start. You approve the 10x at your Roadmap readout, before we build anything.

On a $2,500 Profit Engine, if we don't find at least $25,000, we refund your deposit and the Roadmap is yours.

Every dollar we count names the process it comes from and ties to a number from your own books. Nothing gets counted twice. You and I sign off on the total together.

Claim 1 of 10 spots before December 31.

Your Profit Engine, up and running in about two weeks. From $2,500.

Start with a 50% deposit. Refunded if we miss 10x.

What happens when I build the employee

Real companies. Real systems. Every number here is from a real client. None of them is a publisher. Look at what the systems do, then picture one working your house file.

CopywriterMarketer

37,000 students

Mentored on their own custom learning paths by one AI system I built.

BrickROI

40 days

From zero to built, branded and selling.

"Another team burned six months and $57,500 of mine with nothing to show for it. Joshua had my whole platform built, branded, and selling in under 40 days. He doesn't just write code, he understood my business and built exactly what it needed."
Founder, BrickROI

AI Beauty Consulting

10 hours to 30 minutes

For every client assessment, with no drop in quality.

"Every client assessment ate more than ten hours, and I was the only one who could do them. Joshua built me an AI system that runs the whole thing in my own voice, and now it takes about thirty minutes with no drop in quality. He handed me back my business."
Susan Kuse, Founder, AI Beauty Consulting

TabulaWorks

1 system

Runs an entire company's daily operations.

"Joshua engineered the AI operating system that runs TabulaWorks. The daily operations and follow-up that used to eat our team's evenings are all carried by the system now. It runs without us, and it's why we can serve the clients we do. He understands the business as well as the engineering, which is almost impossible to find."
John Hare, Co-Founder, TabulaWorks

The work hasn't changed. I find the money.

What's new is that I can now build the employee that goes and gets it.

Is this a fit for your publishing business?

This is a fit if...

  • You own the company, or you're the publisher, GM or marketing director with real authority to act.
  • Your house file already makes money, and you know it should be making more.
  • Money slips through the gaps... declines nobody works, cancels nobody follows up on, trials that lapse without a last offer, front-end buyers who never see a back-end offer.
  • You want it found and fixed in weeks, not studied for months.
  • You'd rather fix one gap well than add another tool to the stack.
  • Your customer service, billing and email people are stretched thin by every launch, and the follow-up waits.

It's not a fit if...

  • You want a quick software recommendation. I'll happily point you to one.
  • You'd rather nobody looked at the numbers. That's fair. This needs them.
  • You want AI for its own sake, not for profit.
  • You need new names more than you need to work the ones you have. This starts with your house file.

Questions and answers

What exactly do I get?

Your Profit Roadmap, with your top 3 unrealized profit opportunities ranked by what each one is worth. An 80/20 System Design that fits your operations. And your ASIEs built and deployed, with all the training needed. One, two or three, depending on the option you pick.

I get an AI pitch every week. Why is this different?

Because it starts with your file, not with AI. The diagnosis is my judgment, from 25 years of finding money for companies like Agora, Weiss Research and Corel. AI is the tool that does the work once we know where the money is. If the best move doesn't need AI, I'll tell you.

Have you worked with financial publishers before?

Yes. Agora and Weiss Research have both hired me, which is why you see them on the logo row. I've spent 25 years as a direct-response copywriter and consultant, so I know what a house file is worth, what a declined rebill costs, and why the back end is where the money lives. The AI results on this page come from other kinds of businesses. That's why the promise works the way it does... you approve the 10x on your own numbers, before anything is built.

Will an AI be talking to my subscribers without my sign-off?

No. You approve every script, email and offer before it goes live, and it never makes a claim or an offer you didn't approve. It speaks in your house voice, and it says it's an AI. After launch, you adjust it anytime from your own admin screen, or upload new files to keep training it. And a lot of this work never touches a subscriber at all... it works your reports and tells your team who to reach first.

Will an ASIE ever give my subscribers investment advice?

No. ASIEs stay on the business side... billing, renewals, logins, cancels and your list. They don't discuss a recommendation or anyone's portfolio. When a subscriber asks about a position, it goes to your people. Your editors' calls stay your editors' calls.

Our billing system already retries declined cards, and we have a retention team. What's left?

Usually the work that falls between them. The decline that dies after the last retry. The cancel nobody followed up on. The trial that lapses with no last offer. The front-end buyer who never sees a back-end offer. The refund that didn't need to happen. Your Roadmap starts from your own reports and ranks what's really there by what it's worth. Your ASIEs work alongside your people, not instead of them.

Why pay for this instead of a free consultation?

A free call can tell us whether we should talk. It can't find the money in your file. You've likely paid more than this for a promo that never beat the control. This is the real work... interviews, your numbers, and ASIEs built and working.

What's an ASIE?

An Autonomous Super Intelligent Employee. It's an AI employee that does one job well, 24/7, alongside your team or on its own. Think of a billing rep who works every declined rebill, or a win-back rep who calls members who cancelled.

How long does it take?

About two weeks for your Profit Engine to be up and running, with your Roadmap and your first ASIE. If something's bigger than two weeks allows, we trim the scope and keep the date.

How much of my time does it take?

For you, between 30 minutes and 3 hours in all. That's an interview, usually 30 to 45 minutes, and a walkthrough of your Roadmap when it's ready. For your team, short conversations, only where they help. Nobody has to build or maintain anything.

What if you don't find anything?

Then you get your money back. You approve the 10x at your Roadmap readout, before anything is built. If we can't show at least 10x your fee, we refund your deposit and the Roadmap is yours.

How do you count the 10x?

Every dollar we count names the process it comes from and ties to a number from your own books. Nothing gets counted twice. Recurring revenue counts only for as long as your average customer really stays. If they stay three months, a saved subscription counts as three months. If they stay twelve, it counts as twelve. If a fix should keep customers longer, I count that only when your own data can prove it. You see every line, and you and I sign off on the total together.

What's the difference between the Profit Engine and the Profit Roadmap?

The Profit Engine is the whole project. The Profit Roadmap is the plan inside it... your top 3 unrealized profit opportunities and how to get them. Your ASIEs are the build that goes and gets the money.

What does hosting cost?

About $100 to $500 a month in total, not per ASIE, starting after delivery. Simpler builds cost less, complex ones a little more. That keeps your ASIEs running.

Where does my data go?

Read-only access where possible. We sign a non-disclosure agreement, so everything you share stays confidential. Your data stays yours, and nothing is shared or mixed with anyone else's. I keep none of it unless your hosting needs it or we agree to it. If we stop working together, you get all of it back, and I verify every copy is deleted.

How many ASIEs do I need?

Start with how many jobs are costing you money. One clear job, like declined rebills, one ASIE. Two or more, the bigger options. More than three, or several imprints or brands, we'll scope it with you on a call. Not sure? Call my AI front desk or talk it through with Joshua AI, and we'll size it together.

What happens after?

That's up to you. Some owners run with the Roadmap themselves. If you want more ASIEs built, your fee carries forward. Start within 60 days of your Roadmap and every dollar you paid counts toward them. Either way, your ASIEs come with your own admin screen, so you can adjust them as you go and upload new files to keep training them.

Why only 10?

Because I keep it small so each one gets my full attention before December 31.

The employees your publishing business could never hire.

I call them ASIEs, short for Autonomous Super Intelligent Employees.

Each one takes a single job on the business side and runs it start to finish. None of them makes a recommendation or talks about anyone's portfolio.

Think of these as ideas, not case studies. Your Roadmap looks at your own numbers and picks which ones to build.

The job nobody wants.

Declines, chargebacks and expires are the work nobody wants, so they wait until the launch is over, or they never get worked.

Operations

The money you already earned, leaking back out.

  • A billing rep who works every declined rebill and expiring card, so good subscribers don't lapse by accident
  • A chargeback rep who answers every chargeback with the order, the terms and the subscriber's login history, before the deadline
  • A list keeper who flags every hard bounce on a paid subscriber and gets a working address on file

Sales & Marketing

The money you never earned in the first place.

  • A win-back rep who calls or writes to every member who cancelled, with an offer that fits what they read
  • A renewal rep who keeps writing to every expire after the renewal series ends, until they renew or say no
  • A trial chaser who writes to every trial subscriber who didn't convert, with a last offer before they go cold

The job you could never justify a salary for.

A list source analyst or a back-end marketer for your smaller titles would pay for itself, but you could never justify the salary.

Operations

The money you already earned, leaking back out.

  • A list source analyst who knows which promos, lists and affiliates bring buyers who stay, and which bring refunds
  • A refund rep who reads every refund request, offers the exchange or credit your rules allow, then honors their choice
  • A new-buyer guide who welcomes every front-end buyer and gets them logged in and reading before the refund window closes

Sales & Marketing

The money you never earned in the first place.

  • A back-end rep who makes a back-end offer to every front-end buyer, not just the buyers from your big launches
  • A swap tracker who logs every list swap and ad swap, and knows which partners still owe you a mailing
  • A fact-checker who pulls the backup for every claim in a promo, before it goes to compliance review

The job no human could ever do.

No one can watch every subscriber, every charge and every mailing at once, all day and all night.

Operations

The money you already earned, leaking back out.

  • A rebill auditor who checks every charge and renewal date against the terms each subscriber was sold, not a sample
  • A deliverability watcher who reads bounces, complaints and inbox placement on every mailing, and flags the slide before a launch
  • A suppression keeper who screens every mailing against each buyer's history, so nobody gets pitched what they already own

Sales & Marketing

The money you never earned in the first place.

  • A churn watcher who reads every subscriber's logins, clicks and customer service emails, and flags who's about to cancel
  • An offer matcher who picks every subscriber's next offer from your approved promos, based on what they read and buy
  • A free list scout who watches every e-letter reader's clicks, every day, and flags who's ready for a paid offer

Which of these jobs is sitting undone in your file right now? Your Roadmap tells us which to build first.

You already paid to build your house file. Let's go get the money in it.

Pick your Profit Engine and start with a 50% deposit. You approve the 10x at your Roadmap readout, before we build anything.

Want to talk first? Call (832) 430-6855. My AI front desk books you a call with me.

Terms. Start with a 50% deposit, refunded if we miss 10x. The other half is due on delivery. Pay by card here, or email hello@strahes.com to pay by ACH or invoice.

Download this page as a one-page PDF

The Profit Engine for Financial Publishers | Strahes Consulting