The Profit Engine for trucking and logistics

I'll Find at Least $25,000 Hiding in Your Operation and Put an AI Employee to Work Bringing It In... or Your Money Back

First I find exactly where the money is. Then I build AI employees that work 24/7 to bring it in. Live in about two weeks, from $2,500.

That's my AI front desk. It books you a time with me.

Rather type? Ask Joshua AI anything about the Profit Engine.

Questions first? Read the answers.

Joshua Boswell, founder of Strahes Consulting

Trusted by

  • Corel
  • Sony
  • Google
  • Toshiba
  • Microsoft
  • General Motors
  • Collectorz
  • Agora
  • AWAI
  • StreetAuthority
  • Weiss Research

Your trucks already did the work. Some of the money is still stuck in paperwork.

Unpaid detention. Past-due invoices. Open space on trucks already on the road. I've been hired to consult with over 317 companies, from Sony Media to St. Jude. Every single one had unrealized profit, and needed three things to get it.

  1. Discovery to find the profit.
  2. A plan to go get it.
  3. The systems and manpower to get it done.

But most owners are too busy to pin down #1 and #2. So they bolt AI onto #3... and get mediocre results faster, for more money.

We find the profit, make the plan, then deploy ASIEs to get it done.

What's inside your Profit Engine

  • Your Profit Roadmap. We identify your top 3 unrealized profit opportunities, ranked by what each one is worth.
  • 80/20 System Design. A step-by-step plan to go get that money, built around how your operation really runs.
  • ASIE Built and Deployed. We don't just consult. We deliver your AI system and all the training needed.

25 years of finding money companies missed

Found in their operations and marketing.

  • St. Jude

    $22 to $34

    Average gift.

  • TechnicalLead

    $20K to $300K+

    Monthly revenue, after a 90% drop. We rebuilt the pricing and the offer.

  • Collectorz

    $3M to $15M

    In 24 months.

  • Corel

    $24M campaign

    With a 29.4% buy rate.

"They got to the root of problems we didn't even know we had."
Conrad Feagin, CEO, TechnicalLead
"Joshua... immediately tripled his client's business in less than three months."
Perry Marshall, author of 80/20 Sales and Marketing
"I wish we could hire you as one of our national sales guys. The way you word stuff, and the results we're getting, is just incredible... some of the best I've seen."
Gordon Braun, Toshiba

What's an ASIE?

Autonomous Super Intelligent Employee

An AI employee that does one job well, 24/7. Like...

  • A detention tracker who files every claim on time.
  • An invoice tracker who chases every past-due invoice.
  • A load-fill rep who offers open space to your shippers.

Dozens more to choose from

Hear one at work

Call (832) 430-6855 right now

That's my AI front desk. It books you a time with me.

How it works

Your Profit Engine, up and running in about two weeks.

  1. Discovery.

    You, me and your key people walk through how the operation really runs and dig into your real numbers.

  2. Deep 80/20 planning.

    We focus on dispatch, billing and collections, find high-leverage ways to capture your unrealized profit, and map it out in your Profit Roadmap.

  3. Build and launch.

    We build and deploy your first ASIE so you see results right away.

What I need from you

  • Between 30 minutes and 3 hours of your time in all. That's an interview, usually 30 to 45 minutes, and a walkthrough of your Roadmap when it's ready.
  • Short conversations with a few of your key people, like your dispatch lead and whoever runs billing, only where they help.
  • Access to the business, like your TMS and ELD data, rate cons, BOLs and PODs, your aging report, factoring statements and financial records. Read-only where possible. A non-disclosure agreement keeps all of it confidential.
  • Nobody on your team has to build or maintain anything. Your dispatchers keep dispatching, and your drivers keep driving.

Pick your Profit Engine

Every option includes your Profit Roadmap and the build. Your Profit Roadmap decides where each ASIE works.

  • 1 ASIE

    $2,500

    On your #1 opportunity.

    • Discovery with you and your key people
    • Your Profit Roadmap, your top 3 opportunities ranked by what each one is worth
    • 80/20 System Design that fits your operations
    • 1 ASIE built and deployed on your #1 opportunity, with all the training needed
    • Backed by the 10x promise

    $1,250 to start

    $1,250 on delivery

  • 2 ASIEs

    $5,000

    On your top two opportunities.

    • Discovery with you and your key people
    • Your Profit Roadmap, your top 3 opportunities ranked by what each one is worth
    • 80/20 System Design that fits your operations
    • 2 ASIEs built and deployed on your top two opportunities, with all the training needed
    • Backed by the 10x promise

    $2,500 to start

    $2,500 on delivery

  • 3 ASIEs

    $7,500

    Biggest jump, shortest time.

    • Discovery with you and your key people
    • Your Profit Roadmap, your top 3 opportunities ranked by what each one is worth
    • 80/20 System Design that fits your operations
    • 3 ASIEs built and deployed on your top three opportunities, with all the training needed
    • Backed by the 10x promise

    $3,750 to start

    $3,750 on delivery

Your fee carries forward. Add more ASIEs within 60 days of your Roadmap and every dollar you paid counts toward them.

Hosting runs about $100 to $500 a month after delivery.

Terms. Start with a 50% deposit, refunded if we miss 10x. The other half is due on delivery. Pay by card here, or email hello@strahes.com to pay by ACH or invoice.

Not sure whether detention, billing or empty miles costs you the most? That's normal. Finding out is your Roadmap's job.

Call (832) 430-6855. My AI front desk will work through it with you and book you a time with me.

Rather type? Ask Joshua AI anything about the Profit Engine.

Download this page as a one-page PDF

My promise to you

If we don't find 10x your Profit Engine fee in unrealized profit opportunities, you get every dollar back.

You pay half to start. You approve the 10x at your Roadmap readout, before we build anything.

On a $2,500 Profit Engine, if we don't find at least $25,000, we refund your deposit and the Roadmap is yours.

Every dollar we count names the process it comes from and ties to a number from your own books. Nothing gets counted twice. You and I sign off on the total together.

Claim 1 of 10 spots before December 31.

Your Profit Engine, up and running in about two weeks. From $2,500.

Start with a 50% deposit. Refunded if we miss 10x.

What happens when I build the employee

None of these companies haul freight. The job was the same, though... find where the work stalls, then build the system that does it. Every number here is from a real client.

CopywriterMarketer

37,000 students

Mentored on their own custom learning paths by one AI system I built.

BrickROI

40 days

From zero to built, branded and selling.

"Another team burned six months and $57,500 of mine with nothing to show for it. Joshua had my whole platform built, branded, and selling in under 40 days. He doesn't just write code, he understood my business and built exactly what it needed."
Founder, BrickROI

AI Beauty Consulting

10 hours to 30 minutes

For every client assessment, with no drop in quality.

"Every client assessment ate more than ten hours, and I was the only one who could do them. Joshua built me an AI system that runs the whole thing in my own voice, and now it takes about thirty minutes with no drop in quality. He handed me back my business."
Susan Kuse, Founder, AI Beauty Consulting

TabulaWorks

1 system

Runs an entire company's daily operations.

"Joshua engineered the AI operating system that runs TabulaWorks. The daily operations and follow-up that used to eat our team's evenings are all carried by the system now. It runs without us, and it's why we can serve the clients we do. He understands the business as well as the engineering, which is almost impossible to find."
John Hare, Co-Founder, TabulaWorks

The work hasn't changed. I find the money.

What's new is that I can now build the employee that goes and gets it.

Is this a fit?

This is a fit if...

  • You own the carrier, brokerage or 3PL, run it with real authority, or sign off on its numbers.
  • Freight is moving and you make payroll. You just know the operation should keep more of what it earns.
  • Money slips through the gaps... detention nobody billed, PODs still in the truck, short pays nobody fights, shippers who tender a little less each month.
  • You want it found and fixed in weeks, not studied for months.
  • You'd rather fix one gap well than add another app, portal or login.

It's not a fit if...

  • You just want help picking a new TMS or ELD. I'll happily point you to one.
  • You'd rather nobody looked at your lanes, rates and aging report. That's fair. This needs them.
  • You want AI for its own sake, not for profit.
  • You run one truck yourself. This works best with a fleet or a brokerage desk behind it, and I'd rather tell you that now.

Questions and answers

What exactly do I get?

Your Profit Roadmap, with your top 3 unrealized profit opportunities ranked by what each one is worth. An 80/20 System Design that fits your operations. And your ASIEs built and deployed, with all the training needed. One, two or three, depending on the option you pick.

What do you know about trucking?

Your people know freight better than I ever will. What I know, from 25 years and over 317 companies, is how to follow the money from the rate con to the paid invoice and find where it stops. In freight, that trail runs through dispatch, billing and collections. Discovery is where you teach me your operation. Then you see the dollars at your Roadmap readout, tied to numbers in your own books, before anything is built.

I factor my invoices. Is there still money to find?

Often, yes. Your factor buys the invoices you send it. It doesn't bill the detention, layover or TONU nobody logged, chase the lumper receipt that never came in, or fight the short pay. Every load waiting on a POD is a load you haven't been paid for yet. If you factor with recourse, an invoice that never gets paid comes back to you. And every load you factor costs you a fee, so it pays to know which customers you really need to factor. Discovery reads your factoring statements right next to your aging report, and nothing chases an invoice your factor owns unless you and your factor both say so.

My TMS already tracks detention. Why would I need this?

Keep it. Your TMS holds the record, and your ELD or tracking data knows when the truck arrived and when it left. Somebody still has to act on that, on every load, every day... send the detention bill, chase the POD, follow up on the short pay. That's the work that slips when dispatch gets busy. An ASIE does that job from the records you already keep. Most carriers keep the systems they have, and we build a smart AI layer on top of them.

Will an AI be talking to my customers, carriers or drivers?

Only if you want it to, and only the way you want it to. Many ASIEs never talk to anyone outside your office... they work your records and tell your people who to call. Where one does reach out, your System Design spells out what it says, to whom and when, and you approve it before it goes live. It says it's an AI. You can start with it drafting every message and your people hitting send, and adjust it anytime from your own admin screen. Anything touchy, like a detention dispute with your biggest shipper, goes to your people. They keep the relationships. The ASIE does the follow-up they never get to.

I run a brokerage or a 3PL, not trucks. Is this for me?

Yes. The money just slips away in different places. A brokerage loses money on detention and lumpers it pays the carrier and never bills the shipper, on spot quotes nobody follows up, on carrier invoices nobody checks against the rate con, and on shippers who send a little less each month. A 3PL loses it on accessorials that never make the invoice. Your Roadmap ranks yours by what each one is worth.

Is this an AI pitch?

No. The diagnosis is my judgment, from 25 years of finding money companies missed. AI is the tool that does the work once we know where the money is. If the best fix is getting in and out times on every BOL, or better detention terms in your contracts, I'll tell you, and you won't need an ASIE for it.

Why pay for this instead of a free consultation?

A free call can tell us whether we should talk. It can't go through your rate cons, your aging report and your in and out times line by line. This is the real work... interviews, your numbers, and ASIEs built and working.

What's an ASIE?

An Autonomous Super Intelligent Employee. It's an AI employee that does one job well, 24/7, taking the work your dispatch and billing people never get to. Think of a detention tracker who bills detention on every load that earned it, or an invoice tracker who chases every past-due invoice.

How long does it take?

About two weeks for your Profit Engine to be up and running, with your Roadmap and your first ASIE. If something's bigger than two weeks allows, we trim the scope and keep the date.

How much of my time does it take?

For you, between 30 minutes and 3 hours in all. That's an interview, usually 30 to 45 minutes, and a walkthrough of your Roadmap when it's ready. For your team, short conversations, only where they help. Nobody has to build or maintain anything.

What if you don't find anything?

Then you get your money back. You approve the 10x at your Roadmap readout, before anything is built. If we can't show at least 10x your fee, we refund your deposit and the Roadmap is yours.

How do you count the 10x?

Every dollar we count names the process it comes from and ties to a number from your own books. Nothing gets counted twice. Recurring revenue counts only for as long as your average customer really stays. If they stay three months, a saved subscription counts as three months. If they stay twelve, it counts as twelve. If a fix should keep customers longer, I count that only when your own data can prove it. You see every line, and you and I sign off on the total together.

What does hosting cost?

About $100 to $500 a month in total, not per ASIE, starting after delivery. Simpler builds cost less, complex ones a little more. That keeps your ASIEs running.

Where does my data go?

Read-only access where possible. We sign a non-disclosure agreement, so everything you share stays confidential. Your data stays yours, and nothing is shared or mixed with anyone else's. I keep none of it unless your hosting needs it or we agree to it. If we stop working together, you get all of it back, and I verify every copy is deleted.

How many ASIEs do I need?

Start with how many jobs are costing you money. One clear job, like billing detention, one ASIE. Two or more, the bigger options. More than three, or several terminals or offices, we'll scope it with you on a call. Not sure? Call my AI front desk or talk it through with Joshua AI, and we'll size it together.

What happens after?

That's up to you. Some owners run with the Roadmap themselves. If you want more ASIEs built, your fee carries forward. Start within 60 days of your Roadmap and every dollar you paid counts toward them. Either way, your ASIEs come with your own admin screen, so you can adjust them as you go and upload new files to keep training them.

Why only 10?

Because I keep it small so each one gets my full attention before December 31.

The employees your freight company could never hire.

Every job below goes after money a carrier, broker or 3PL already earned, or should have.

Each one takes a single job, like chasing PODs or billing detention, and runs it start to finish, on every load.

Think of these as ideas. Some fit a carrier, some a brokerage or 3PL, and your Roadmap picks the ones worth real money in your books.

The job nobody wants.

PODs, detention and driver files are the work nobody wants, so they wait until Friday night or never get done.

Operations

The money you already earned, leaking back out.

  • A POD chaser who gets every signed POD and lumper receipt in, so no load sits unbilled
  • A detention biller who logs every check-in and check-out and bills detention on every load that earned it
  • A driver file keeper who keeps every DQ file, med card and MVR current, before an audit finds the gap

Sales & Marketing

The money you never earned in the first place.

  • A quote chaser who follows up on every spot quote a shipper didn't book
  • A win-back rep who reaches out to every shipper who hasn't tendered a load in 60 days
  • A truck-list sender who emails your open trucks and lanes to every shipper, every morning

The job you could never justify a salary for.

A lane analyst or a full-time bid desk would pay for itself, but at your size you could never justify the salary.

Operations

The money you already earned, leaking back out.

  • A lane profit analyst who knows which lanes, customers and trucks actually make you money
  • A safety analyst who reviews every roadside inspection and CSA score and flags the driver to coach
  • A maintenance planner who schedules PMs on every tractor and trailer, before a breakdown on the shoulder

Sales & Marketing

The money you never earned in the first place.

  • A bid desk that prices every shipper RFP lane by lane, so no bid gets skipped
  • A shipper researcher who studies every shipper on your lanes and writes each one a personal note
  • A small-account rep who checks in with the small shippers nobody has time for

The job no human could ever do.

No one can watch every truck, every lane and every invoice at once, all day and all night.

Operations

The money you already earned, leaking back out.

  • A rate auditor who checks every invoice against its rate con, line by line, not a sample
  • A deadhead cutter who checks every truck's next drop against every posted load to cut empty miles
  • A fuel card watcher who checks every fuel swipe against where the truck was and what its tank holds

Sales & Marketing

The money you never earned in the first place.

  • A load tracker who watches every load on the road and warns the shipper before it runs late
  • A volume watcher who spots the shipper quietly sending fewer loads your way, before they're gone
  • A territory scout who reads every new warehouse, plant opening and permit along your lanes, every day

Which ones sound like your operation? Your Roadmap tells us which to build first.

If some of your money is still stuck in paperwork, let's go get it.

Pick your Profit Engine and start with a 50% deposit. Your part starts with one interview, usually 30 to 45 minutes, and the freight keeps moving.

Want to talk first? Call (832) 430-6855. My AI front desk books you a call with me.

Terms. Start with a 50% deposit, refunded if we miss 10x. The other half is due on delivery. Pay by card here, or email hello@strahes.com to pay by ACH or invoice.

Download this page as a one-page PDF

The Profit Engine for Trucking and Logistics | Strahes Consulting